Mata kuliah Manajemen Pemasaran membahas konsep, teori, dan praktik dalam merencanakan, mengimplementasikan, serta mengevaluasi strategi pemasaran dalam konteks organisasi bisnis maupun non-bisnis. Mahasiswa akan mempelajari prinsip dasar pemasaran, perilaku konsumen, segmentasi pasar, penentuan target dan posisi pasar, strategi bauran pemasaran (marketing mix), serta pengelolaan hubungan dengan pelanggan (customer relationship management).

• Please provide comments and suggestions regarding the tasks that have been completed by the group.

• Please provide comments and suggestions regarding the tasks that have been completed by the group.

• Please provide comments and suggestions regarding the tasks that have been completed by the group.

• Please provide comments and suggestions regarding the tasks that have been completed by the group.