Name: Dinda Tiara Putri
NPM: 2191011006
- Advertising is a form of communication used to promote products, services, or ideas.
- Its goal is to create consumer desires and shape preferences.
- Strategies used in advertising include identifying needs, emotional appeals, aspiration and lifestyle associations, product positioning, celebrity endorsements and social proof, repetition and exposure, and creating a sense of urgency.
- Advertising operates within a broader social and cultural context, influenced by personal values, social influences, economic conditions, and individual needs.
- While advertising is influential, it is not the sole determinant of consumer desires and behavior.
NPM: 2191011006
- Advertising is a form of communication used to promote products, services, or ideas.
- Its goal is to create consumer desires and shape preferences.
- Strategies used in advertising include identifying needs, emotional appeals, aspiration and lifestyle associations, product positioning, celebrity endorsements and social proof, repetition and exposure, and creating a sense of urgency.
- Advertising operates within a broader social and cultural context, influenced by personal values, social influences, economic conditions, and individual needs.
- While advertising is influential, it is not the sole determinant of consumer desires and behavior.