S1_MNJ_International Class_BUSINESS ETHICS_Genap 2023

Name: Aisyah Rizqiani Maulana
NPM : 2111011041

Advertising is a tool used by businesses to convince people to want or desire their product or service. Advertisers use various techniques like celebrity endorsements, humor, and fear to create a sense of want or need for their product. Advertising can also make people aware of products they didn't know existed or thought they didn't need. However, other factors like social norms and personal preferences also influence consumer desires. In the end, it's up to the consumer to decide whether they want to buy the product or service being advertised.

Name : Fadly Rizqi Wicaksono
NPM : 2191011002

Advertising is a marketing technique aimed at promoting and selling products and services by persuading and influencing potential customers. It's about creating a compelling message and spreading it across multiple channels such as television, radio, print media, online platforms and social media. One of the main goals of advertising is to arouse consumer desires. The goal of this process is to understand the needs and wants of consumers and manipulate these desires to suit the advertised product or service. Below are some of the key factors in engaging consumers through advertising.

Name: Hanifah Syahirah Vedy
NPM: 2111011005

Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising to fulfill consumer desire and reach people most likely to be willing to pay for a company’s products or services and entice them to buy.

Name : Aderia Hanifa Ananda

NPM : 2191011009

Advertising is a marketing communication strategy aims at promoting a product, service, or idea to potential customers. Its primary purpose is to persuade, inform and influence consumer behavior in order to generate sales or increase brand awareness. Advertisements come in many forms, including television ads, print ads, online ads, billboards, and his social media campaigns.

One of the main purposes of advertising is to generate consumer desire. This process aims to shape and influence consumer preferences by highlighting the benefits, features and unique selling points of products and services.

Name: Dinda Tiara Putri
NPM: 2191011006

- Advertising is a form of communication used to promote products, services, or ideas.
- Its goal is to create consumer desires and shape preferences.
- Strategies used in advertising include identifying needs, emotional appeals, aspiration and lifestyle associations, product positioning, celebrity endorsements and social proof, repetition and exposure, and creating a sense of urgency.
- Advertising operates within a broader social and cultural context, influenced by personal values, social influences, economic conditions, and individual needs.
- While advertising is influential, it is not the sole determinant of consumer desires and behavior.