Course Description
This course is regarding corporate entrepreneurship which covers the way to covert ideas into firms. Also discuss why people become entrepreneurs, how to plan a business, analyzing the business environment, developing business model, creating ethical and legal foundation for a business, building and financing a new venture, marketing the product and service, and how to do franchising.
Student learning outcomes:
On completion of this course, students will be able :
1. To explain Characteristics of an entrepreneur and how to become an entrepreneur.
2. To create a Business Plan and Business Model
- To understand how to finance the business and to market the products and services
- To have basic skill in operations and human resources by implementing the project business through Trading Exhibition of the business market
Required Text:
- Bruce R. Barringer/Duane Ireland, Entrepreneurship: Successfully Launching New Ventures Global Edition, Pearson Education 5th Edition 2016.
- Mahrinasari MS (2017), Kewirausahaan dan UMKM, Buku Ajar, Penerbit, Zam-Zam Tower.
- Teacher: Lis Andriani Hr, S.E., M.Si
- Teacher: Mahrinasari MS
- Enrolled students: 51