LO: Chapter 7
After studying this chapter, you should be able to:
1. Define the components of strategic management and discuss the levels of strategy.
2. Describe the strategic management process and SWOT analysis.
3. Define corporate-level strategies and explain the BCG matrix, portfolio, and diversifi cation approaches.
4. Describe Porter’s competitive forces and strategies.
5. Discuss new trends in strategy, including innovation from within and strategic partnerships.
6. Discuss the organizational dimensions used for strategy execution.
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