S2_MTE_EKONOMI BISNIS_smt Genap 2024

All businesses, regardless of their size, location, or mission, operate within a larger external environment. This external environment consists of everything outside an organization’s boundaries that might affect it. (Businesses also have an internal environment, more commonly called corporate culture; we discuss this in Chapter 5.) Not surprisingly, the external environment plays a major role in determining the success or failure of any organization. Managers must, therefore, have a thorough and accurate understanding of their environment and then strive to operate and compete within it. Businesses can also influence their environments. Figure 1.1 shows the major dimensions and elements of the external environment as it affects businesses today. As you can see, these include the domestic business environment, the global business environment, the technological environment, the political-legal environment, the sociocultural environment, and the economic environment.