Preface
The strict competition is the reason for marketers to make various innovations in the creation of products and marketing strategies.
One of the innovation strategies undertaken by marketers is to start by carrying out the process of consumer recognition. Marketers who win the competition are marketers who are able to find out and know their customers well and comprehensively. They will put consumers as the king, who is always given the comfort and satisfaction of the product consumption process.
As part of the learning process to get to know these consumers, this book is presented. This book is used as a lecture for consumer behaviour. With the hope that after conducting lectures that also focus on blended learning approach, students will be able to understand the concept of doing business by getting to know consumers, so that they can precisely formulate the right marketing strategy and deliver to success.
Bandar Lampung
June, 2020
The writer
- Teacher: Dr. Dorothy Rouly Haratua Pandjaitan S.E., M.S.i
- Enrolled students: No students enrolled in this course yet