This course intends to develop the communication competences that are needed to take advantage of the information technology as strategic tool.
It encloses enterprise communication and promotion processes thru the Internet, developing specific strategies according with the customer profile. It presents theories, points of view and applied methodologies. It analyzes internet marketing, online market research, email marketing, ebusiness, viral marketing. Search engine optimisation, search engine marketing. B2B, B2C.
- Teacher: Dwi Asri
- Teacher: Lidya Ayuni Putri S.Pd., M.Hum.
- Enrolled students: 20